FLUSHING, N.Y., March 24, 2014 - The New York Mets and Caesars Entertainment Corporation today announced a two-year extension of their marketing and promotional agreement through 2018, becoming the first Signature Partner at Citi Field to renew their relationship with the team. The Mets and Caesars Entertainment, the world's most geographically diversified casino-entertainment company, extended the partnership three years before it was due to expire.
Caesars Entertainment will continue to utilize a comprehensive set of rights and benefits across multiple platforms including presence at Citi Field and advertising on Mets.com and SNY. The partnership has expanded to include exclusive, experiential hospitality opportunities at the ballpark that Caesars Entertainment can offer to its most loyal customers.
"Our partnership with Caesars Entertainment has allowed us to elevate the ballpark experience for Mets fans by incorporating unique experiences and entertainment at the Caesars Club," said Jeff Wilpon, Mets Chief Operating Officer. "We are delighted to extend our relationship with Caesars Entertainment and look forward to welcoming back more Signature Partners in the future."
"Working with the Mets has been a tremendous success, helping us increase exposure for our Atlantic City properties by introducing our brands to a new audience," said Tariq Shaukat, Caesars Entertainment Chief Marketing Officer. "We look forward to exploring new marketing initiatives with the Mets at Citi Field that will benefit Mets fans and new and existing Caesars Entertainment customers."
Since joining the Mets in 2009 as one of the club's Signature Partners coinciding with the opening of Citi Field, Caesars Entertainment has enjoyed naming and branding rights to the Caesars Club, the largest hospitality space at the ballpark with 12,000 square feet and 900-person capacity.
Caesars Entertainment has utilized the Caesars Club during Mets games as a showcase for the entertainment and amenities offered at its Atlantic City properties with DJs, cooking demonstrations and therapeutic massages. The Caesars Club has been the setting for hundreds of non-game day events including elegant weddings and dinners, fundraisers and trade shows staged by clients of Metropolitan Hospitality.
Upon the opening of Citi Field in 2009, Anheuser-Busch, Caesars Entertainment, Citi, Delta Air Lines, GEICO, PepsiCo and Verizon joined the Mets as Signature Partners, receiving significant presence at the new ballpark.